ReDirect 3.2 Specifications

this file last modified 02/04/10

Technical Specifications:

The ReDirect is comprised of two graphic elements, the publisher's logo and the object creative.

The publisher's logo can be a GIF or JPEG and is provided by the publisher, the owner of the site the object will be on. The object creative can be formatted as .jpg, .gif, .png or .swf. If the selected format is .swf, please include a backup image that is either a .jpg or .gif. Specifications for each type are listed below:

.jpg, .gif, .png:

When composing the object creative using .jpg, .gif, .png, the files must have the follow specifications:

  • Color Mode RGB
  • 72 DPI
  • Standard optimization (no progressive scan)
  • Less than 100 kilobytes

.swf (Flash):

When composing the object creative using .swf (Flash), the file must have the follow specifications:

  • Version 8 or lower, AS 2.0
  • Background flood colors should be included for any non-white backgrounds.
  • Less than 100 kilobytes
  • 30 FPS
  • Minimal listeners
  • Any click-throughs removed

For the object creative, the standard dimensions are a maximum of 640 pixels in width and 480 pixels in height.

Additional elements include a timeout counter, which redirects the visitor to the original page the object was launched from, a skip feature which allows the visitor to return to the original page manually, a publisher's link which is the click-through for the publisher's logo, and a frequency cap which controls how frequently a visitor can see the ad.

Pro Tips:

Third party tracking:

Object can accept third-party tracking. This includes the traditional counting pixel and click-tag.

Third party served creative:

Object can accept third-party served creatives. If using third party served creatives we will NOT be responsible for tracking clicks.

One Button Limit: The object is comprised of one large button for the click-through which supercedes all other items including buttons specified in your provided creatives. Use root level mouse coordinates rather than buttons to initiate additional actions such as sound or animated "rollovers". Upon request, multiple buttons can be incorporated.