Expandable content deployment object design to work within the fixed area on the upper right hand side of the page. Inherent in the object is a unique page peel animation effect, as well as a smaller call to action ticker tape.

On interaction, the object expands out to varying sizes, at a fixed width and height ratio, and collapses on exit. Both the collapsed and expanded artwork can use standard media types, including flash animation. Track loads, opens, and clicks, as well as seconds to click from open.